Changing our name, new flavors and a long overdue post
It’s been a while since we’ve done any updates or relevant posts here, partly because of my social media handicap, but mostly because life has a way of putting itself into perspective of what’s a priority.
The first big announcement I have to make is that as we run out of our old labels, you’ll start to see a new name on the bottle. “Hit Town Coffee” will take over our previous Clutch Town name. For those of you guys that have been following along since the start of our awesome company, you may remember a little back and forth we had with Bang Energy on Twitter, calling out their companies shady marketing techniques by using risqué images and “proprietary” blends on their bottle with their super creatine. There’s not too much to say on the back end of this story other than they filed a trademark on “Clutch Town” for use with coffee, energy, etc. the day after they were put on blast (ironically this was after they called us a small irrelevant company) with their JHO attorneys. Honestly we’re a little flattered that they’d take the time to file this.
So why “Hit Town Coffee”? Well, we’ve always loved doing HIIT but figured a good majority of the population would just assume we accidentally spelled HIT with two I’s. So we’re spelling it with one, High Intensity Training is what our coffees made for, so we’ve rolled it into the name. It also sounds close enough to Houston Texas if you take the I out, at least we tell ourselves that. So soon once you go to clutchtowncoffee.com you may be redirected to hittowncoffee.com, just a heads up.
Along with the new name, we have some new flavors to celebrate!
Our mocha flavor (called ignition) is made with 500mg of pure chocamine (dark chocolate extract) which has been proven to increase sensory function, energy & endurance, heart health and has actually been proven to increase reaction time and impulse control. Of course these are only achieved with adequate dosing, which we’ve included. If you’re a chocolate lover, try this one out. Like all else, it’s sugar free and 0 calories.
Focus coconut is just what it sounds like. It’s an awesome coconut flavoring profile with a massive 600mg dose of Alpha GPC! Just to give you a run down on Alpha GPC, it is the king of cognitive boosters in the sports supplementation world but it carries a pretty hefty price tag, so generally you won’t see adequate dosing and most companies will pair it with a subpar booster such as choline bitartrate because it’s cheaper. If you read labels, most of the time Alpha GPC will be in the proprietary cognitive or focus complex blend because they won’t tell you they’re only using a very small amount of it just for the label claim. We’re listing it, and you can feel it when you use it.
The last thing I want to touch up on is a farewell to our good friends over at Lonestar Cryo in Sugarland. Rob & Rob (or the Robs) have been awesome people to work with and have always welcomed us to their location for events and just general support. We’re sad to see them go, but glad to see that they’re continuing to follow their passions and will no doubt be successful in their endeavors.
Keep lifting, doing yoga, Pilates, competing, MMA, whatever it is you do. Just do it with some coffee.
– Clutch Town – Hit Town